Ditto

Ditto

Relationships take effort. Ditto helps you grow closer together, so you can get back to "us".

My Role Product Design Lead, UX UI Design, Research, Prototyping, Usability Testing

Timeline 2020-21 Headway

Links getditto.us

Segments

00:00 - Intro 00:55 - Rapid Feedback 01:21 - Our Learning Loop 02:10 - Discovery 03:47 - Where to Zoom 06:10 - Interview, Learn, Repeat 07:38 - Naming & Branding 09:39 - Solutioning 12:06 - Comprehension Test 15:52 - Business Model 17:00 - Concepts to UX 17:47 - HiFi Design & Prototypes 22:06 - The Quiz 26:29 - Bringing it to life 29:23 - Analytics 31:59 - Preparing for Launch 32:38 - Recap 35:25 - Prototyping Tools We Used 37:06 - Q&A Discussion

Overview

This video is from a LiveStream where Headway's Lead Product Strategist, Ryan Hatch and I present the case study for the Ditto app.

We start at the beginning and share the real-life approach and processes we used to go from concept to launch with Ditto — a relationship improvement platform.

Through a lean startup approach, we walk through taking the idea of Ditto through the processes of discovery, product naming, branding, user testing, demand testing, solutioning, concepts, prototypes, development, and launch.

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